The SBA Difference
The Sustainable Business Alliance exists to empower businesses to embed sustainability as a driver of resilience, growth, and real impact.
The Sustainable Business Alliance (SBA) exists to help businesses embed sustainability into their core operations—not as an add-on, but as a driver of resilience, growth, and impact. We believe that sustainability should strengthen businesses, helping them adapt to change, enhance their competitive edge, and make a real difference for people, the planet, and their bottom line.
What makes SBA different is our unique partnership between industry leaders and academic experts. By combining practical business insights with rigorous research, we ensure that our tools, support, and accreditation process are both credible and actionable. This collaboration enables businesses to navigate sustainability with confidence, focusing on meaningful improvements rather than ticking boxes.
Developed by Industry Experts and Academics
SBA stands apart by combining the insights of leading industry professionals with the rigorous analysis of academic experts. This unique collaboration ensures that our accreditation, tools, and support are both credible and practical—grounded in real-world business challenges while maintaining the highest standards of integrity. We provide businesses with trusted guidance that is evidence-based and actionable, helping them navigate sustainability with confidence.
Simon Derrick
Founder
Dr Ebenezer Laryea
Advisory Member
Adrian Pryce DL
Advisory Member
Alexina Cassidy
Advisory Member
Our delivery partners have experience spanning government, academia, civil society and the private sector. Through our unique alliance, we are able to tap into a wide and diverse pool of expertise and offer tailored support ranging from student placements and mentoring to dedicated consultancy services.
Engineered to Build Strength and Resilience
In an era of economic uncertainty and geopolitical shifts, businesses need to be prepared for whatever the future holds. SBA accreditation and the tools we provide are designed to build long-term resilience, ensuring businesses can adapt and thrive in a changing world. Our approach helps businesses strengthen their operations, manage risks, and future-proof their strategies, making them more robust in the face of evolving challenges.
Designed to Drive Real Impact, Not Audits
Unlike traditional standards that focus on policies and checklists, SBA is built to drive real, measurable impact. We prioritize simplicity and action, enabling businesses to make meaningful changes rather than getting lost in bureaucracy. Our accreditation process is clear, accessible, and focused on actual improvements—helping businesses do the right thing for people, the planet, and their bottom line.