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The Sustainable Business Charter

Core Beliefs

At the Sustainable Business Alliance (SBA), we believe that in a changing world, business must be a force for good.

We envision a world where communities thrive in harmony with nature, where resources are used wisely and shared fairly, and where the climate is protected—ensuring that this generation and the next can lead happy, healthy, and meaningful lives.

We stand against harm—to people, to nature, and to the world we all depend on—while recognising the need to create positive impact that strengthens communities, restores nature, and drives solutions that benefit both people and the planet.

We believe that building such a world is not just the right thing to do—it is also better for business. Resilient, responsible, and prosperous businesses are those that create value for all, not just a few.

We believe in impact through enterprise—where meaningful action matters more than just policies, and where true success is measured by the positive change we create.

Commitment

As members of the Sustainable Business Alliance, we commit to embarking on a shared journey toward sustainability by identifying our priorities, developing and implementing actionable strategies, and openly reporting our progress.

We commit to embedding sustainability at the heart of our operations, aligning with best practices, and striving for continuous improvement to deliver measurable impact.

Guiding Principles

While we focus on the issues most relevant to our business, we recognise the four guiding principles of the Sustainable Business Charter:

  • Supporting People – Treating all with fairness and dignity, upholding human rights, and creating opportunities for well-being and prosperity—within our businesses, supply chains, and communities.
  • Protecting Biodiversity – Recognising that every choice we make touches the natural world, we work to prevent harm, protect ecosystems, and restore what has been lost.
  • Minimising Waste – Using resources wisely, reducing waste at every step, avoiding landfill, and choosing materials that sustain rather than destroy.
  • Fighting Climate Change – Cutting emissions, embracing cleaner ways of working, and shaping businesses that are part of the solution, not the problem.

By committing to this charter, we ensure our businesses drive transformative change for a sustainable future, enabling impact through enterprise.